TikTok Shop Thailand is one of the most active markets in Southeast Asia, with a two-part fee structure: category-based commission plus a separate transaction fee. Unlike the US or Singapore, there's no bundled all-in rate — you pay each fee individually.
This guide covers every fee TikTok Shop charges in Thailand, with category-by-category rates, a worked profit example, and everything you need to know about selling on TikTok Shop Thailand in 2026.
Calculate Your Thailand Profit:
Use our free TikTok Shop Profit Calculator with multi-region support to model your exact costs in THB.
Thailand Fee Structure Overview
TikTok Shop Thailand charges two main fees to sellers:
- Commission (ค่าคอมมิชชั่น): Category-based percentage, varies from 5.35% to 10.70% depending on product type
- Transaction Fee (ค่าธุรกรรม): 3.21% flat rate on total order value (VAT included)
There is no platform support fee, no per-order surcharge, and no FBT fulfillment program in Thailand. Sellers handle their own shipping (self-ship or 3PL). Mall sellers pay higher commission rates but gain badge visibility and promotional access.
Key Insight: Thailand's total platform fee ranges from 8.56% (electronics/phone) to 13.91% (jewelry/diamond) when combining commission and the 3.21% transaction fee.
Category Commission Rates (Marketplace)
| Category | Commission Rate | + Transaction Fee | Total Platform Fee |
|---|---|---|---|
| Electronics (PC/Phone) | 5.35% | 3.21% | 8.56% |
| Electronics (Main) | 6.42% | 3.21% | 9.63% |
| Most Categories (General) | 8.03% | 3.21% | 11.24% |
| Food & Beverage | 8.03% | 3.21% | 11.24% |
| Home & Living | 8.03% | 3.21% | 11.24% |
| Beauty & Personal Care | 8.56% | 3.21% | 11.77% |
| Fashion & Apparel | 9.63% | 3.21% | 12.84% |
| Jewelry (Diamond) | 10.70% | 3.21% | 13.91% |
Mall Seller Rates
TikTok Shop Thailand Mall sellers pay higher flat commission rates but gain additional visibility, trust badges, and promotional opportunities. Most Mall categories are charged 11.77% commission, except electronics which retains the same rate as marketplace.
| Category | Mall Commission | + Transaction Fee | Total |
|---|---|---|---|
| Most Mall Categories | 11.77% | 3.21% | 14.98% |
| Electronics (Main) | 6.42% | 3.21% | 9.63% |
| Electronics (PC/Phone) | 5.35% | 3.21% | 8.56% |
Growth Fee & Infrastructure Fee
Thailand has an optional Growth Fee (ค่าธรรมเนียมการเติบโต) of 8.03% capped at ฿199 per order, which funds platform-sponsored promotions and vouchers. There is also a minimal Infrastructure Fee of ฿1.07 per order. These apply when you opt into specific promotional programs.
New Seller Promotions
Thailand currently has no new seller promotion. Unlike Malaysia (0% for 90 days), Philippines (0% for 90 days), or Singapore (2% for 90 days), all sellers in Thailand pay the standard rates from their first sale.
Worked Example: ฿1,000 Product
Let's walk through a real profit calculation for a general category product sold at ฿1,000 on TikTok Shop Thailand:
Example: General Category Product at ฿1,000
Selling Price: ฿1,000.00
Commission (8.03%): ฿80.30
Transaction Fee (3.21%): ฿32.10
Total Platform Fees: ฿112.40 (11.24%)
If your COGS (product + shipping) is ฿500:
Gross Profit: ฿500.00
Platform Fees: −฿112.40
Net Profit: ฿387.60
Net Margin: 38.76%
Try your own numbers in our free TikTok Shop Profit Calculator — it handles all Thailand rates including Mall tiers and the growth fee.
Thailand vs Other SE Asia Markets
How does Thailand compare to its neighbors?
| Market | Effective Rate | Fees | New Seller Promo |
|---|---|---|---|
| 🇸🇬 Singapore | ~5% | All-in bundled | 2% (90 days) |
| 🇵🇭 Philippines | ~5.6% + ₱3 | Commission + transaction + per-order | 0% (90 days) |
| 🇹🇭 Thailand | ~8.6–13.9% | Commission + transaction only | None |
| 🇲🇾 Malaysia | ~8.8% + RM0.54 | Commission + transaction + per-order | 0% (90 days) |
| 🇻🇳 Vietnam | ~10% + ₫3,000 | Commission + transaction + per-order | None |
Key Finding: Thailand sits in the middle of the pack for total fees in SE Asia. It lacks a new seller promo but has no per-order surcharge, making it competitive for mid-to-high-priced products where a flat per-order fee would sting.
Tips for Thailand Sellers
Choose the Right Category
Electronics (especially phones and PCs at 5.35%) enjoy the lowest commission rates in Thailand. If your product can reasonably be categorized in electronics, you'll save 2.68–5.35% compared to general rates.
Watch the Category Rates
Fashion at 9.63% and jewelry at 10.70% are significantly higher than general. If you're selling in these categories, ensure your margins are thick enough to absorb the higher commission.
No FBT — Plan Your Fulfillment
Thailand doesn't have the Fulfilled by TikTok (FBT) program. You'll need to arrange your own shipping — either self-ship or work with a local 3PL provider. Factor shipping costs into your pricing from day one.
Consider Cross-Border Selling
If you're based outside Thailand, you can still sell to Thai customers through TikTok Shop's cross-border program. Factor in duty, freight, and currency conversion costs using our landing cost calculator.
Model Your Thailand Profit
Every product category and price point is different. Use our free calculator to get accurate numbers for your specific situation.
Questions about selling on TikTok Shop Thailand? Contact us — we're here to help.