TikTok Shop Commission Benchmark
See recommended creator commission rates based on your product category, price, and target region. Commission rates vary by category competitiveness and creator demand.
Recommendations are estimates based on marketplace data. Adjust based on your margin and creator relationships.
Commission calculator
Commission Recommendation
How it works: Based on your product price, category competitiveness, and profit margin. Higher-priced items and competitive categories (beauty, fashion) typically need higher commissions. Lower-priced items work best with flat-rate or lower percentage commissions.
Category Benchmarks by Region
| Category | US | UK | EU | TH | VN | MY | PH | SG |
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How to Use Commission Benchmarks
Start competitive, optimize over time. New sellers typically need to offer above-average commissions to attract their first creators. As you build a proven product with reviews and sales data, you can reduce commission rates.
- Low price (<$15): Consider flat-rate commissions ($3โ$5 per sale) instead of percentages. Creators won't move for 10% of a $10 item.
- Mid price ($15โ$60): 10โ20% is standard. Start at the upper end to recruit, then optimize down.
- High price (>$60): 8โ15% works. Higher absolute earnings per sale attract creators even at lower percentages.
- Beauty & Fashion: Most competitive categories. Expect to pay 15โ25% to attract quality creators.
- Electronics & Home: Moderate competition. 8โ15% is typically sufficient.
Source: Hubfluence, Agentative, Dashboardly research on TikTok Shop affiliate benchmarks 2026.